Digital Asset Management

Background

Media is a fast-paced and highly competitive environment that needs fast-paced solutions in order to thrive. Digital content/assets can be in various formats such as images, photos, creative files, video, animation audio, presentations, and documents. These content objects are big files and have a lot of embedded metadata attached to them. Digital asset management (DAM) offers an effective solution for enterprises to store, convert, organize, find, retrieve, and deliver/share digital content in a highly secure, fast, and efficient way. It is used not only to manage and control media assets but plays a major role in Global Marketing/Advertising Campaigns, Gaming industry, Media & Entertainment, Retail & Apparel, Food & Beverage, Pharmaceutical industry, etc.

Our Solution

Our Digital Asset Management solution provides a highly configurable, robust, secure automated workflow platform for the entire Digital Asset Management Life Cycle. From simple to bulk uploading of assets to configurable and automated extraction, image and video conversion to different formats, resizing, transcoding, tracking, review/approval, version control, storage, and delivery/publishing, our system provides automated workflows and business processes with tools customized to your organization. Advanced Search and Query Engine provide dynamic filtering on multiple facets or metadata. Our system is highly scalable to accommodate huge video files with constantly changing metadata and access controls. Our system can be easily customized based on the type of digital asset. Our best-in-class encryption enables secure collection and storage of content in a centralized repository. Version control and archiving functionality enables us to see the entire history of the assets/content within the system.

Asset inter-dependencies can be configured based on pre-defined rules or on-demand. At each stage, the dependencies are validated, and appropriate actions are taken.

Role based / permission-based/ rule-based authentication provides the ability to assign read-only, limited, or full-access based on various user roles/permissions. Real-time calendar functionality provides easy and fast scheduling functionality set deadlines, reminders, rescheduling and sending automated emails very efficiently and without any staff assistance.

Data Analytics tool provides charts, graphs, dashboards, and reports for gathering, filtering and evaluating the asset inventory, thus identifying year to year trends with strong predictive analysis based on current and historical data thus optimizing marketing efforts.

Our solution is based on SharePoint 2013, SQL Server, and .NET Microsoft technologies. These robust technologies make our solution extremely secure, reliable, scalable, and highly configurable and customizable. It is compatible with all industry-standard browsers. Hence, it can be accessed using a desktop as well as any mobile device [iPad, iPhone, Android Tablets, Android phones, etc.]. The solution is available On Cloud as well as On-Premises. It can be integrated with your backend system through web services as well as custom integrations.