In a competitive marketplace, marketing becomes critical than ever. Companies spend a fortune to reach potential customers. Marketing campaigns ensure increased customer awareness of the company’s products and services. However, companies fail to accurately target the audience. Hence, marketing dollars are wasted.
Our client, a fast-growing financial services company, wanted to reduce marketing expenditure by accurately targeting potential customers. The tools that the marketing team had were limited to a few marketing list databases and demographic selectors. These tools were desktop-based and hence could not be accessed remotely. Hence, the effectiveness of marketing campaigns was limited. Moreover, the marketing list databases were not updated frequently enough. Our client was focused more on direct mail for marketing rather than latest digital marketing.
This resulted in:
Our professionals analyzed the business and technical challenges, analyzed several solutions, integrated and customized a comprehensive marketing automation solution to address above challenges.
Key solution features included:
workMETHODS is a global software and consulting services company. With the right blend of people, processes, and products, we have delivered results to several Fortune 500 as well as start-ups. We will assist you to fundamentally rethink and redesign how your organization will meet its strategic objectives.
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